1. University of Virginia
  2. Arts & Sciences

Creative Writing Promotion FAQs


Q: What Does U.Va. Creative Writing Promote?

A: The UVA Creative Writing program promotes the accomplishments and local events of its alumni, current students, and creative writing faculty. We also organize and sponsor events of our own, bringing renowned writers, editors, and teachers to Charlottesville and U.Va.  

Q: Something great just happened to me or a creative writing alum who is my friend. Will you spread the word?

A:  In most cases, we’d love to. In an era when publishers have fewer and fewer promotional resources, we think creative writing programs need to help out. However, in almost all cases, we only promote accomplishments (book contracts and publication, short story/poem/essay publications, awards, etc.) on our social media accounts and website if

  • you are current or former Master of Fine Arts (MFA), Area Program in Poetry writing (APPW), or Area Program in Literary Prose (APLP) student, or
  • you are an undergrad alum who took a significant number of intermediate and advanced creative writing courses from our creative writing faculty, or
  • you are a current or former creative writing faculty member.

Q: How do I request promotion?

A: For awards, publications, fellowships, etc., please send an email to creativewriting@virginia.edu

For kudos and other accomplishments, our first posting source is usually Twitter, which feeds out to our Facebook page and website, so please keep your submissions brief.  Twitter posts can only be 140 characters long, and 20 of those characters are often taken up by a shortened URL.  You increase your odds of promotion by sending copy that is as “ready to release” as possible.  Our typical Tweet looks like this:

FNAME LNAME (Degree Year) text text text Publisher URL

Here’s an example:

Brian Snowden (MFA12) has a new poem in Quarterly East ‪http://quarterlyeast.com/?p=1230

If you know how to do Twitter hashtags, etc., feel free to add them. If you don't know how to do this, just send basic text and we’ll get it into a releasable format.

Please start your email subject line with “Promotion Request - ” and then add your name and other information.

In the body of the email, enter your draft Tweet, and then give us any other details we might need. If your work or other accomplishment appears on the web, please include the URL.

If your kudo is a full-length book publication, we will add it to our alumni books page.


Q: Will you promote my reading/literary event?

A: In general, we only promote creative writing events if they take place in the Charlottesville area, AND

  • the U.Va. Creative Writing Program is a direct sponsor (we are helping to fund the event), or
  • many of the event’s participants are current or former MFA, APPW, or APLP students or are creative writing faculty members.

Our standard event promotion involves,

  • Posting the event on our CW Calendar

  • Creating a Facebook event listing on our page at facebook.com/uvacw or sharing an existing event listing to that page.

  • Making our current MFAs and undergraduates aware of the event through internal emails.

  • Forwarding the event’s date, time, place, and other brief information along to our uva-cw-local email list, which is a group of local residents who have expressed an interest in U.Va. Creative Writing Program events. 

When we are the primary sponsor and organizer of an event (Like our Rea Writers series or the Kapnick Foundation Distinguished Writer-in-Residence Program) we post the event to U.Va.’s main events calendar and do other promotion like flyers and press releases. However, if we are not the primary sponsor of an event, all efforts beyond the “standard event promotion” outlined above remain with the event organizer.

Q: My event or announcement doesn't qualify for promotion, but your students might still want to know about it.

A: We will be pleased to forward along emails about local events or national/international competitions and calls for entry to our student email lists. In most cases, we do not forward information about external events to our uva-cw-local list because that’s not what the people on that list signed up for. Our lists contain many, many emails, so we don't like to forward along large attachments (>400K). Please scale down your images and posters for screen resolution (72dpi) instead of print resolution.

Q: How do I let you know?

Please send an email to creativewriting@virginia.edu

Start your email subject line with “Promotion Request - ” and then add your name and other information.

In the email body,

  • List the event title, participants, date, time, location.
  • Add a few lines of promotional text, written in the third-person, that captures what the event is about or who the participants are (short bio, publications).
  • Include an event URL (website) if there is one.
  • Add attachments of author pictures, event flyers, etc. (but please try to keep the total size of your attachments under 400K).

Again, the closer your event email is to releasable content, the sooner and more likely it is to go out. In general, expect only a single posting from us. We generally do not send second notices or reminders unless we are an event’s main sponsor.